Leading transformation through behavior science
Evidence-based change leadership development programs
Organizational change is more than just a shift in how to do things or what technology to use; it’s an emotional journey.
At the end of that journey, we're dreaming of accomplishing transformation success that we'll feel good about. But getting there brings up big, unpleasant emotions like doubt and fear:
Can we do this?
Can I do this?Â
And when you're on the spot for leading the charge, you want to find a proven approach.
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Why traditional change management fails
Despite decades of practice, 70 percent of transformation efforts still fail. Not because of technology, but because the humans using it fail to adopt it. So why isn't traditional change management working?
In most organizations, traditional change management fails to address the nonlinear nature of transformation efforts, along with higher stakeholder anxiety about change.
Behavioral science and applied emotional intelligence address the real barriers to change.
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The behavioral science advantage
Behavior science offers a proven way to change behaviors during transformation efforts. While many organizations use these principles as part of customer experience design, digital design, and marketing, few have applied concepts to organizational change.Â
In our innovative leadership development programs, we teach leaders how to use three key behavioral science methods during change:
- Choice architecture: Design environments and experiences to make desired behaviors easier.
- Stakeholder influence: Use nudges to build commitment for individuals and groups.
- Adoption acceleration: Build habits in key behaviors so that leaders accelerate others to shift out of apathy or fear into curiosity and hope.Â
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The changecapableTM competency model
Our proprietary competency model is grounded in behavioral science, emotional intelligence, and positive psychology research. This helps organizations create a systematic and disciplined approach to building change capabilities, from awareness to expertise.
We measure outcomes in the form of changed behaviors. After working with us, leaders feel more confident and capable of leading and influencing change . . . and have the sticky habits to make it easier in perpetuity.
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Who we serve
- Transformation executives leading enterprise-wide change who want support for themselves or key leaders on their team
- Managers responsible for strategic change efforts supporting an overall transformationÂ
- Product leaders driving AI/digital adoption
- Individual contributors responsible for influencing strategic change effortsÂ
- VPs of talent development building change capability and supporting talent pipelines
- Leaders within nonprofits and social service organizations whose efforts support change in the world
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Learn through action: Cohort-based development
Our signature group cohort runs from September to December each year. It combines self-paced instruction, on-the-job application, and peer learning. Participants learn to apply behavior science methods to real transformation situations.
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We transform leaders: Fear becomes courage; challenge becomes opportunity; change becomes growth.Â
Trusted by change innovators at:
Core truths about organizational change
The changecapableTM method builds upon four core truths about organizational change:
- Change happens best and most sustainably when the people in it choose it for themselves.
- People have limited attention spans;Â calls to action need to be emotionally compelling and laser-sharp.
- The world is overwhelming; making change easier is critical.
- People want to feel good--they want to believe they can accomplish the hard thing, together.
The best way to learn proven methods for addressing these truths is through real change, surrounded by supportive peers and expert mentors. Our programs build recognized change leaders.
3 ways to learn from us:
changecapableTM Leadership Program
Participants in our signature group cohort program learn the changecapableTM method while on the job during a real change. This innovative change leadership development program is for the exceptional, curious leader committed to learning proven methods in behavior science that support personal development and organizational growth.Â
Learn more about the group cohort program, offered again in Fall 2026.Â
Speaking + workshops on change leadership
Speaking and workshops create the spark of curiosity needed to shift momentum and mindsets during change.
Whether it's addressing apathy or anger, a focused session shifts emotions and actions. If your team is feeling stuck, afraid or frustrated as a result of change, consider a speaking engagement or workshop to get moving again.
Behavior science in action during change:Â A 'genre-breaking' book
Reviewers have called Inspired by Fear: Becoming a Courageous Change Leader a "genre-breaking book" for its unique combination of storytelling and instruction. Â
Through the eyes of a composite fictional leader, Cera Day, and support from her change agent, Athena, and project manager, Sergio, readers experience what good change leadership looks and feels like.
Read about the book's cast of characters that builds a coalition to influence change.
Kris provides great insights. She hears people and thinks about what they're saying on a deep level.
Coaching client
Her encouragement and personal stories helped me become more mindful in making change doable.
Coaching client
About Kris Jennings
It's humbling to consider that in three decades, my work has helped more than a million people change.Â
I'm passionate about sharing my deep knowledge of influencing change by mentoring change leaders + change agents who want to grow. I believe in the power of humans to inspire and influence positive change in our world. 🧡
Read my story